BOHEMIA - Topic

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Known world-wide as the creator of Punjabi rap, Bohemia is a rapper and a music producer from California. He started his career as a near-novelty, a Desi teenager from California, delivering, hardcore rap music, a style of music which was unheard of at the time. But within a few years he has pretty much reinventing the Desi pop music scene and influenced not only youth to start rhyming Punjabi lyrics to hip-hop beats, but the Bollywood superstars as well. Bohemia quickly gained popularity with his independent debut album, ‘Vich Pardesan De’ [In the foreign land] hitting Top 10 on BBC Radio UK. The following album, ‘Pesa nasha pyar’ [Money, intoxication, love] became the first full-length Punjabi rap album released by a major label in history. It brought Bohemia increased popularity, including his recent multi-record deal with music mogul Universal Music [2006 – 2009]. This brought his creation of ”Punjabi rap” to mainstream recognition, making Bohemia pioneer of a new genre of music known as ‘Desi-Hip-Hop’ or ‘Desi-rap’.