Flint McGlaughlin

@flintnotes

12.8K subscribers337 videos2.0M views

You do not get into customers’ brains until you get into their shoes. I’ve spent 30 years trying to get into their shoes to understand the essential question that drives all marketing: “Why do people say ‘yes?’” My team at MECLABS has tested 10,000+ psychological variations to help answer that question, conducting field research with hundreds of small startups and major brands including Verizon, Amazon, and The New York Times. We defined the primary standards for scientific testing in conversion marketing, teaching at Adobe, Microsoft, Google, Harvard, Cambridge, Oxford and others. And today, we’re using AI to maximize our (and your) efforts. I share what I’ve learned and am still learning on this channel, through excerpts from our live AI Guild sessions (https://meclabs.com/AI). We’ve also compiled our discoveries into a no-cost online training (https://MECLABS.com/course/). Join us on this journey to understand the why beneath the how and transform your marketing strategies.